Mwangulu, Johnester Ali Dr.; Otuya, Robert Dr.; Chepkilot, Ronald Prof.; Koima Joel Dr.
(International Journal of Business, Social Sciences and Education/ Ijbsse.org, 2016-12)
Micro and Small Enterprises (Micro and Small Enterprises) play an important role in the Kenyan Economy. The study examined the effects of firm level characteristics on marketing effectiveness among Micro and Small Enterprises ...