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INFLUENCE OF CUSTOMER LOYALTY ON PERFORMANCE OF COURIER EXPRESS FIRMS IN KENYA. A CASE OF THOMAS NATIONALWIDE TRANSPORTERS KENYA.
Kihara, Allan Dr.
;
Nyang’era, Winnie Mekonge
(
International Journal of Strategic Management.
,
2019
)
EFFECT OF PORTERS’ GENERIC STRATEGIES ON COMPETITIVE ADVANTAGE OF MULTINATIONAL COMPANIES WITH REGIONAL HEADQUARTERS IN KENYA
Kihara, Allan Dr.
;
Muia, Winfred Ndanu
(
2019
)
INFLUENCE OF STRATEGIES ADOPTED BY KENYA WATER SERVICE PROVIDERS TO ENHANCE PERFORMANCE: A CASE OF NAIROBI CITY WATER AND SEWERAGE COMPANY LTD
Kihara, Allan Dr.
;
Maloba, Wilfred Jared
(
International Journal of Strategic Management.
,
2019
)
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Author
Kihara, Allan Dr. (3)
Maloba, Wilfred Jared (1)
Muia, Winfred Ndanu (1)
Nyang’era, Winnie Mekonge (1)
Subject
Brand image (1)
Brand loyalty (1)
Competitive Advantage (1)
Cost Leadership Strategy (1)
Customer care management strategies (1)
Customer loyalty (1)
Differentiation Strategy (1)
Diversification Strategy (1)
Financing Strategies (1)
Focus Strategy (1)
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Date Issued
2019 (3)
Has File(s)
Yes (3)